diff --git a/backend/application/api/controller/Common.php b/backend/application/api/controller/Common.php
index bfa679e..85cfd1f 100644
--- a/backend/application/api/controller/Common.php
+++ b/backend/application/api/controller/Common.php
@@ -195,6 +195,8 @@ class Common extends Api
             'platform_commission_ratio' => (float)DemandService::getPlatformCommissionRatio(),
             // 推广分享卡片预览图，未配置时为空
             'promotion_share_image' => $shareImage ? cdnurl($shareImage, true) : '',
+            // 商品按案例展示：不显示价格和购买入口
+            'goods_case_view' => (string)(config('site.miniapp_review_mode') ?? '0') === '1',
         ];
 
         $this->success('', $config);
diff --git a/frontend/miniapp/components/goods-card/index.js b/frontend/miniapp/components/goods-card/index.js
index c5bdc68..d52b82b 100644
--- a/frontend/miniapp/components/goods-card/index.js
+++ b/frontend/miniapp/components/goods-card/index.js
@@ -37,6 +37,11 @@ Component({
       type: Boolean,
       value: false,
     },
+    // 是否展示价格（案例展示时关闭）
+    showPrice: {
+      type: Boolean,
+      value: true,
+    },
 
     thresholds: {
       type: Array,
diff --git a/frontend/miniapp/components/goods-card/index.wxml b/frontend/miniapp/components/goods-card/index.wxml
index ddd1d2f..807fec7 100644
--- a/frontend/miniapp/components/goods-card/index.wxml
+++ b/frontend/miniapp/components/goods-card/index.wxml
@@ -16,9 +16,9 @@
       <view wx:if="{{ goods.tags && !!goods.tags.length }}" class="goods-card__tags">
         <view wx:for="{{ goods.tags }}" wx:key="index" wx:for-item="tag" class="goods-card__tag">{{ tag }}</view>
       </view>
-      <view class="goods-card__down">
-        <price wx:if="{{ goods.price }}" wr-class="spec-for-price" symbol-class="spec-for-symbol" symbol="{{currency}}" price="{{goods.price}}" />
-        <price wx:if="{{ goods.originPrice && isValidityLinePrice }}" wr-class="goods-card__origin-price" symbol="{{currency}}" price="{{goods.originPrice}}" type="delthrough" />
+      <view class="goods-card__down" wx:if="{{(showPrice && (goods.price || (goods.originPrice && isValidityLinePrice))) || showBuy}}">
+        <price wx:if="{{ showPrice && goods.price }}" wr-class="spec-for-price" symbol-class="spec-for-symbol" symbol="{{currency}}" price="{{goods.price}}" />
+        <price wx:if="{{ showPrice && goods.originPrice && isValidityLinePrice }}" wr-class="goods-card__origin-price" symbol="{{currency}}" price="{{goods.originPrice}}" type="delthrough" />
         <view wx:if="{{showBuy}}" class="goods-card__buy" hover-class="goods-card__buy--hover" hover-stay-time="60" catchtap="clickHandle" data-goods="{{ goods }}">
           <t-icon name="cart" size="28rpx" color="#ffffff" />
         </view>
diff --git a/frontend/miniapp/components/goods-list/index.js b/frontend/miniapp/components/goods-list/index.js
index 71c4a5b..02bc61c 100644
--- a/frontend/miniapp/components/goods-list/index.js
+++ b/frontend/miniapp/components/goods-list/index.js
@@ -22,6 +22,11 @@ Component({
       type: Boolean,
       value: false,
     },
+    // 是否展示价格（案例展示时关闭）
+    showPrice: {
+      type: Boolean,
+      value: true,
+    },
   },
 
   data: {
diff --git a/frontend/miniapp/components/goods-list/index.wxml b/frontend/miniapp/components/goods-list/index.wxml
index 11a74f0..4625abc 100644
--- a/frontend/miniapp/components/goods-list/index.wxml
+++ b/frontend/miniapp/components/goods-list/index.wxml
@@ -1,5 +1,5 @@
 <view class="goods-list-wrap wr-class" id="{{independentID}}">
   <block wx:for="{{goodsList}}" wx:for-item="item" wx:key="index">
-    <goods-card id="{{independentID}}-gd-{{index}}" data="{{item}}" currency="{{item.currency || '¥'}}" thresholds="{{thresholds}}" show-buy="{{showBuy}}" class="goods-card-inside" data-index="{{index}}" bind:click="onClickGoods" />
+    <goods-card id="{{independentID}}-gd-{{index}}" data="{{item}}" currency="{{item.currency || '¥'}}" thresholds="{{thresholds}}" show-buy="{{showBuy}}" show-price="{{showPrice}}" class="goods-card-inside" data-index="{{index}}" bind:click="onClickGoods" />
   </block>
 </view>
diff --git a/frontend/miniapp/pages/goods/details/index.js b/frontend/miniapp/pages/goods/details/index.js
index c5dd6e0..6824617 100644
--- a/frontend/miniapp/pages/goods/details/index.js
+++ b/frontend/miniapp/pages/goods/details/index.js
@@ -6,6 +6,7 @@ import {
 } from '../../../services/good/fetchGoodsDetailsComments';
 
 import { cdnBase } from '../../../config/index';
+import { fetchGoodsCaseView } from '../../../services/home/home';
 import { withPromoter, promoterQuery } from '../../../utils/promoter';
 
 const imgPrefix = `${cdnBase}/`;
@@ -74,6 +75,7 @@ Page({
     duration: 500,
     interval: 5000,
     soldNum: 0, // 已售数量
+    caseView: wx.getStorageSync('goodsCaseView') === true, // 案例展示：使用默认标题，不显示购买和规格
   },
 
   handlePopupHide() {
@@ -409,8 +411,20 @@ Page({
     this.setData({
       spuId: spuId,
     });
+    this.applyCaseView();
     this.getDetail(spuId);
     this.getCommentsList(spuId);
     this.getCommentsStatistics(spuId);
   },
+
+  async applyCaseView() {
+    if (this.data.caseView) {
+      wx.setNavigationBarTitle({ title: '' });
+    }
+    const caseView = await fetchGoodsCaseView();
+    this.setData({ caseView });
+    if (caseView) {
+      wx.setNavigationBarTitle({ title: '' });
+    }
+  },
 });
diff --git a/frontend/miniapp/pages/goods/details/index.wxml b/frontend/miniapp/pages/goods/details/index.wxml
index 653c6be..32e171c 100644
--- a/frontend/miniapp/pages/goods/details/index.wxml
+++ b/frontend/miniapp/pages/goods/details/index.wxml
@@ -1,4 +1,4 @@
-<view class="goods-detail-page">
+<view class="goods-detail-page {{caseView ? 'goods-detail-page--case' : ''}}">
   <view class="goods-head">
     <view class="goods-gallery">
       <t-swiper wx:if="{{details.images.length > 0}}" height="750rpx" current="{{current}}" autoplay="{{autoplay}}" duration="{{duration}}" interval="{{interval}}" navigation="{{navigation}}" list="{{details.images}}"></t-swiper>
@@ -45,7 +45,7 @@
       <view class="goods-intro" wx:if="{{details.intro}}">{{details.intro}}</view>
     </view>
 
-    <view class="spu-select" bindtap="onSelectSkuTap">
+    <view class="spu-select" wx:if="{{!caseView}}" bindtap="onSelectSkuTap">
       <view class="label">已选</view>
       <view class="content">
         <view class="content-text {{!selectedAttrStr ? 'tintColor' : ''}}">
@@ -97,7 +97,7 @@
     </view>
   </view>
 
-  <view class="goods-bottom-operation">
+  <view class="goods-bottom-operation" wx:if="{{!caseView}}">
     <buy-bar soldout="{{soldout}}" isStock="{{isStock}}" buttonType="{{buttonType}}" bind:toBuyNow="buyItNow" />
   </view>
 
diff --git a/frontend/miniapp/pages/goods/details/index.wxss b/frontend/miniapp/pages/goods/details/index.wxss
index aae4479..30a845b 100644
--- a/frontend/miniapp/pages/goods/details/index.wxss
+++ b/frontend/miniapp/pages/goods/details/index.wxss
@@ -11,6 +11,10 @@ page {
   background-color: var(--bg-page);
 }
 
+.goods-detail-page--case {
+  padding-bottom: calc(env(safe-area-inset-bottom) + 32rpx);
+}
+
 .goods-head {
   --td-swiper-radius: 0;
 }
diff --git a/frontend/miniapp/pages/goods/list/index.js b/frontend/miniapp/pages/goods/list/index.js
index 0275744..da029ce 100644
--- a/frontend/miniapp/pages/goods/list/index.js
+++ b/frontend/miniapp/pages/goods/list/index.js
@@ -1,5 +1,6 @@
 import { fetchGoodsList } from '../../../services/good/fetchGoodsList';
 import { getCategoryList } from '../../../services/good/fetchCategoryList';
+import { fetchGoodsCaseView } from '../../../services/home/home';
 import Toast from 'tdesign-miniprogram/toast/index';
 
 const initFilters = {
@@ -27,6 +28,7 @@ Page({
     loadMoreStatus: 0,
     loading: true,
     tabList: [],
+    caseView: wx.getStorageSync('goodsCaseView') === true, // 案例展示：标题改为软件案例，不显示价格和购物车
   },
 
   handleFilterChange(e) {
@@ -147,10 +149,20 @@ Page({
 
 
   onLoad() {
+    this.applyCaseView();
     this.init();
     this.loadGoodsList(true);
   },
 
+  async applyCaseView() {
+    if (this.data.caseView) {
+      wx.setNavigationBarTitle({ title: '软件案例' });
+    }
+    const caseView = await fetchGoodsCaseView();
+    this.setData({ caseView });
+    wx.setNavigationBarTitle({ title: caseView ? '软件案例' : '软件列表' });
+  },
+
   onReachBottom() {
     const { goodsList, total } = this.data;
     if (goodsList.length === total) {
diff --git a/frontend/miniapp/pages/goods/list/index.wxml b/frontend/miniapp/pages/goods/list/index.wxml
index 3f3981f..ed9f3de 100644
--- a/frontend/miniapp/pages/goods/list/index.wxml
+++ b/frontend/miniapp/pages/goods/list/index.wxml
@@ -29,7 +29,7 @@
     </view>
   </view>
   <view class="category-goods-list" wx:if="{{goodsList.length}}">
-    <goods-list wr-class="wr-goods-list" goodsList="{{goodsList}}" show-buy="{{true}}" bind:click="gotoGoodsDetail" />
+    <goods-list wr-class="wr-goods-list" goodsList="{{goodsList}}" show-buy="{{!caseView}}" show-price="{{!caseView}}" bind:click="gotoGoodsDetail" />
   </view>
   <view class="empty-wrap" wx:if="{{goodsList.length === 0 && hasLoaded}}">
     <t-empty t-class="empty-tips" size="240rpx" description="暂无相关产品" />
diff --git a/frontend/miniapp/services/home/home.js b/frontend/miniapp/services/home/home.js
index 46de38b..e479a7a 100644
--- a/frontend/miniapp/services/home/home.js
+++ b/frontend/miniapp/services/home/home.js
@@ -82,6 +82,31 @@ export async function fetchPlatformCommissionRatio() {
   return DEFAULT_COMMISSION_RATIO;
 }
 
+const CASE_VIEW_STORAGE_KEY = 'goodsCaseView';
+let caseViewCache = null;
+
+/**
+ * 商品是否按案例展示（不显示价格和购买入口）
+ * 成功后缓存；失败时用上次成功的本地记录
+ * @returns {Promise<boolean>}
+ */
+export async function fetchGoodsCaseView() {
+  if (caseViewCache !== null) {
+    return caseViewCache;
+  }
+  try {
+    const res = await fetchConfig();
+    if (res.code === 1) {
+      caseViewCache = res.data?.goods_case_view === true || res.data?.goods_case_view === 1;
+      wx.setStorageSync(CASE_VIEW_STORAGE_KEY, caseViewCache);
+      return caseViewCache;
+    }
+  } catch (err) {
+    console.error('fetchGoodsCaseView failed:', err);
+  }
+  return wx.getStorageSync(CASE_VIEW_STORAGE_KEY) === true;
+}
+
 /**
  * 计算扣除平台服务费后的预计到手金额（保留两位小数）
  * @param {number|string} amount 报价/总费用(元)