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Sky Bet extends English Football League sponsorship deal

17 November 2017

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Sky Bet has actually extended its multi-million pound sponsorship handle the English Football League up until the summer of 2024.
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The betting operation is the heading for the Championship, League One and League Two football divisions.
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It gets its logo on t-shirts, and rights for "Bet and Watch" for some matches.
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Sky Bet says it will attempt to discourage problem betting through messaging on t-shirts, which clubs will benefit through more cash.

The deal, which is worth 10s of millions of pounds, has been in location because 2013.

Sky Bet stated it would be paying 20% more than it has actually done so far to extend the agreement from 2019 to 2024.

this promotion code will make the 11-year bet9ja's welcome offer one of the longest in expert sport, the firm said.

The Leeds-based operation, which includes websites such as Sky Vegas and Sky Bingo, is owned by private equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the firm.

The wagering market has actually been under increasing examination from the government, and from the regulator, the Gambling Commission.
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Earlier this promotion code year the Football Association, English football's governing body, announced it would end sponsorship handle betting firms.

However, competition organisers, and the clubs themselves, are totally free to take sponsorship from gambling firms.

The cash from the Sky Bet bet9ja's welcome offer will be divided amongst the 72 clubs in the English Football League, which covers the three departments listed below the Premier League.
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The president of Sky Bet, Richard Flint informed the BBC's Wake up to Money podcast that the English Football League utilized the revenue created to assist them run their daily operations.

He said: "Without sponsorship from the betting market there aren't a terrific number of sponsors ready to get associated with football."

However, there are fears that increasing varieties of young fans are being exposed to gambling adverts.

Among the findings of the BBC's annual Price of Football study was that more young football fans bank on games than play the sport.

About 95% of TV ad breaks in live football matches feature a minimum of one betting advert, the BBC found in October.

In some matches, 40% of the adverts were for gambling.
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Mr Flint informed the BBC that Sky Bet and the English Football League were actively promoting awareness about problem gambling as part of the "When the fun stops. Stop" campaign.

"From the play offs and consisting of next season every shirt will have an accountable gaming message on the t-shirt sleeve and we're tying that into a responsible gaming campaign starting today, that includes a television advert and border boards at EFL video games," he stated

The "When the fun stops. Stop" project is orchestrated by the Senet Group, which was developed in 2014 by some of Britain's leading bookies in reaction to public issues about betting and gambling dependency.

The head of the GambleAware charity, Marc Etches, said that while it welcomed a commitment to do more to promote more secure betting, "the messaging requires to be much more explicit about the danger involved than what the betting industry currently proposes".
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